E-commerce is more than just online trading. A commercially successful e-commerce solution is based on high-quality, current product information as well as appealing, easy to use components, such as navigation, search and shopping cart. In addition, a fully integrated sales process is crucial for a cost efficient order procedure.

An online catalog has to offer easy access to the product portfolio as well as technical data and illustrations, which can be achieved by hierarchical navigation, a powerful search function and even by interactive product configuration. All of the data is stored in the media neutral data base.  

Contrary to an online catalog, e-shops are only accessible to registered customers. The shopping cart with availability check, order procedure, delivery dates and customer data should be directly connected to an ERP system.

For shops in various different countries, language versions can be held in store in the product data base. This is how your e-commerce solution becomes an important part of your globalisation strategy.

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