Media-neutral product data is the key to efficient product information management
Successful and efficient Product Information Management demands a centralized, media-neutral product database to manage all relevant product information.
A centralized product database minimizes expenses for the creation and management of product information. The processes involving content acquisition, structuring and translation, as well creation of content in the different output formats all operate centrally.
- New products are added quickly,
- Changes are immediately taken into consideration,
- New versions or variants are easily derived from existing data and,
- Correction cycles are shortened because only verified product data and processes are utilized.
In order to avoid multiple creation of the same information and facilitate reuse of individual pieces of information, existing data sources have to be connected or replaced via interfaces.
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The wide spectrum of communication channels, such as print, the web and eCommerce, can be only be automated with media-neutral data in the product database. You are in the position to create an unlimited amount of publications and advertising materials from a single, verified database: weekly flyers, daily updates to web catalogs, numerous language variants for printed catalogs, varying classifications or electronic catalogs.
Conclusion: Errors are avoided when data is media-neutral and reusable, costs are reduced and quality improved. Take advantage of the positive effects of a centralized, media-neutral product database for your efficient Product Information Management.
To the solution
Feel free to contact us! Your point of contact is Claus Vöhringer:
Claus.Voehringer[aet]empolis.com
+49 (0)5241 80 1166